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Chirevo chekutsvagisa pamusoro peChimiro cheKuvandudza uye Matarisiro ekudyara kweMabhegi eVakadzi Indasitiri muChina (2022-2029)

Chirevo chekutsvagisa pamusoro peChimiro cheKuvandudza uye Matarisiro ekudyara kweMabhegi eVakadzi Indasitiri muChina (2022-2029)

Mabhegi evakadzi anotorwa kubva kurudzi rwemabhegi, uye anongogumira kumabhegi anofambirana nemaitiro evakadzi.Bhegi revakadzi ndechimwe chezvinhu zvevakadzi.Zvinoenderana nechikamu chemumba, inogona kukamurwa kuita chikwama chipfupi, chikwama chakareba, bhegi rezvizoro, bhegi remanheru, bhegi, bhegi repafudzi, bhegi repafudzi, bhegi remutumwa, bhegi rekufambisa, bhegi rechipfuva uye bhegi rebasa rakawanda zvinoenderana nebasa;Zvinoenderana nenyaya, inogona kukamurwa kuita mabhegi ematehwe echokwadi, mabhegi ematehwe ePU, PVC, mabhegi e canvas, mabhegi ematehwe ane lacquered, mabhegi akarukwa nemaoko uye mabhegi ekotoni;Zvinoenderana nechimiro, inogona kukamurwa kuita mabhegi, mabhegi, mabhegi emafudzi, mabhegi enhume, mabhegi, mabhegi echiuno, mabhegi ekuchinja, mabhegi emaoko, mabhegi ekupfeka manheru, nezvimwe;Nechikamu, inogona kukamurwa kuita mabhegi efashoni ekuzorora, mabhegi emitambo, mabhegi ebhizinesi, mabhegi ekudya kwemanheru, wallet, mabhegi akakosha, mabhegi aamai, mabhegi ekuzora, mabhegi, nezvimwe;Zvinoenderana nechikamu chekupfava uye kuoma, inogona kukamurwa kuita mabhegi ekuzorora, semi ekuzorora mabhegi, semi akaumbwa mabhegi uye akaumbwa mabhegi.

Mabhegi evakadzi anonyanya kugadzirwa nemink, mvere dzetsuro, canvas, dehwe remombe, dehwe remakwai, PU dehwe, PVC, kutevedzera ganda, synthetic dehwe, jira redonje, rineni, denim, fur, Oxford jira, corduroy, jira risiri rakarukwa, canvas, polyester. , mapurasitiki, jira renaironi, jira risiri rakarukwa, velvet, uswa hwakarukwa, jira remakushe, sirika, jira risingapindi mvura, uswa, rineni, jira remhepo, ganda rengwena, dehwe, ganda renyoka, dehwe renguruve, pepa, nezvimwe.

1, indasitiri yemidziyo

Mabhegi emadzimai ndeemuindasitiri yekutakura zvinhu.Indasitiri yekuChina yekutakura zvinhu yagara iine chinzvimbo chakakosha munyika.Kubuda kwayo kwakaverengera kudarika 70% yemugove wepasi rose, uye yakatora chinzvimbo chepamusoro munyika.Iro data rakakodzera rinoratidza kuti China ine vanopfuura zviuru zviviri vanogadzira mikwende, vachigadzira chikamu chimwe muzvitatu chemikwende yenyika, uye musika wayo wakakura.Kubva 2018 kusvika 2020, nhamba yemusika wekutakura icharamba yakapoteredza 9000-11500, uye muna 2020, nhamba yemusika wekutakura ichava 10081. Zvisinei, pari zvino, China ichiri nyika huru mukugadzirwa kwemasaga, ine zvigadzirwa zvakanyanya. mumusika wakaderera, simba rechiratidzo chisina simba uye mutengo wakaderera weyuniti.Muchirevo chekusimudzira kushandiswa, vatengi vanobhadhara zvakanyanya kumhando yechigadzirwa uye ruzivo rwemhando yemutoro.Naizvozvo, ndiyo chete nzira yekuti maChinese emabhizinesi ekutakura zvinhu awedzere kusimudzira nekubatanidza iwo ega ekugadzira mabhenefiti kuti vagadzire ega mabhegi emhando.

 

2, Musika weBag revakadzi

 

Mumakore achangopfuura, musika wemabhegi evakadzi muChina wanga uchikura uchienderera.Iyo data inoratidza kuti saizi yemusika yemabhegi evakadzi mumusika wevatengi weChina muna 2019 yakapfuura mabhiriyoni mazana matanhatu eyuan, uye kukura kwepagore kunodarika gumi%.Uye zvichisundwa nekukura kwehuwandu hwekushandisa uye kudiwa, chiyero chemusika wemabhegi evakadzi chichiri kukura.Nekudaro, kana tarisiro yemusika yakanaka zvakakwana, mhando yega yega iri kumhanya kuti iwane nzvimbo, ichivandudza kukwikwidza kwayo mumhando, mutengo, dhizaini uye zvimwe zvinhu, vachitarisira kuwana mikana yekukura nekukurumidza mumusika webhegi revakadzi.Nekudaro, maitiro ekumira pamusika, kumira kubva mumakwikwi pakati pemhando dzakawanda, uye kuhwina kufarirwa nevatengi kwave nzira iyo ese evakadzi mabhegi mabhegi muChina ari kuedza kutsvaga.

 

Parizvino, chiyero chekudiwa kwemusika wemabhegi evakadzi chiri kuramba chichiwedzera nekuda kwezvikonzero zvinotevera:

 

Chekutanga, hwaro hwevatengi vechikadzi hweChina hwakakura.Data inoratidza kuti muna 2021, nhamba yevakadzi muChina ichapfuura 688 miriyoni, inosvika 689.49 miriyoni, kuwedzera kwe940000 pamusoro pegore rapfuura, inoverengera 48.81% yehuwandu hwevanhu.

Chechipiri, huwandu hwevakadzi hwekushandisa huri kuramba huchisimba nekusimba.Sezvo China ichikoshesa zvikuru budiriro yedzidzo, chiyero chevakadzi vane bachelor's degree kana pamusoro chakawedzera, uye nhamba yevakadzi vechidiki vane zvitupa zvepamusoro zvedzidzo yakawandisa kupfuura yevarume vezera rimwe chete.Zvikwaniriso zvedzidzo zvepamusoro zvinovhura fungidziro dzevakadzi, uye chishuvo chavo chekufambisa kuzvivandudza chakasimba, uye zvavanoda pakunamata zvinosimba;Zvakare nekuvandudzwa kwedanho reupfumi hwenyika, huwandu hwekushandisa kwevakadzi huri kuramba huchisimba nekusimba.Mashoko anoratidza kuti chikamu che97% chevakadzi vemudhorobha vekuChina vane mari uye 68% yavo vane dzimba.Pakazosvika 2022, avhareji yemuhoro wepamwedzi wevakadzi kubasa muChina uchasvika 8545 yuan.Zvichienzaniswa nenguva imwe cheteyo muna 2021, muhoro wevakadzi uchakwira ne5%, zvishoma kudarika iwo wemuhoro wevarume ne4.8%.

Chechitatu, vakadzi vagara vari simba guru mumusika wezvinhu zvevatengi.Zvinoenderana nedata, kune 400 mamirioni evatengi vepakati vane makore makumi maviri-60 muChina.Zvose zvepagore zvekushandisa zvinoshandiswa zvinosvika 10 trillion yuan, uye zvinopfuura 70% yesimba rekutenga munharaunda iri mumaoko evakadzi.Zvinoenderana netsvakiridzo yemusika yakafanira, pasi pe sirogani yekuti "rapa zvirwere zvese", mabhegi evakadzi agara ari ekutanga zvinhu zvekutengesa mumusika wechikadzi, uye chikamu chavo mukushandiswa kwemafashoni evakadzi kwagara kuri pamberi.

 

Chechina, "simba rake" rakakurumbira mumusika wevatengi.Mumakore achangopfuura, nekuvandudzwa kwemwero wemari uye nhanho yedzidzo, vakadzi vane izwi repamusoro mukushandisa.Zvinoenderana nekutengesa kweJD, huwandu hwevashandisi vechikadzi hwave kukwira mumakore achangopfuura, uye simba rekutenga revashandisi vechikadzi rakaratidzawo huwandu hutsva.Kuenderera mberi kwekukura kwekushandisa kunoratidza kuti "ivo" vanotamba "simba revakadzi" mukusimudzira kushandiswa, uye vatengi vechikadzi vave musana wekushandisa.Kunyanya, vakadzi makumi matatu + vanozonyanya kukurumidza uye nekutevera mhando yehupenyu.Zvinoenderana nehuwandu hwehuwandu hwe2019, huwandu hwevakadzi vane makore makumi matatu neshanu kusvika makumi mashanu neshanu hwasvika 278 miriyoni.Ivo vari muchikamu chehupenyu vane hutongi hwakasimba hwehupfumi uye vanoita basa rakakosha muzvikamu zvakasiyana zvemusika.

 

Chechishanu, "hupfumi hwake" huri kuramba huchikwira, uye musika wevatengi wechikadzi uri kuwedzera.Nekuenderera mberi kwekusimudzira magariro evanhu uye kuramba vachitora chikamu kwevakadzi mune zvetsika, hupfumi, zvematongerwo enyika nezvimwe, magariro evakadzi ari kuwedzerawo.Vakadzi vakawanda havachisiri "kushandira" mhuri dzavo chete, asi vanoda kuisa mari mu "self investment".Maererano nekutsvakurudza kwakakodzera, inenge 60% yevakadzi vakaroorwa vanozviisa ivo pachavo, uye varume nevana vanofanira "kutsamira shure"."Kumuka kwekuziva" kwakadaro kunoratidzika kunge kwakaunza "simba" kumusika wechikadzi wevatengi muChina, uye "hupfumi hwake" huri kuramba huchikwira.Zvinoenderana nedata, 97% yevakadzi muChina vachave simba guru re "kutenga nekutenga" mumhuri dzavo muna 2020, uye musika wechikadzi wevatengi muChina uchapfuura 10 trillion yuan.

 

Muchirevo chekukwira kwepamusoro "hupfumi hwake", musika wevatengi wevakadzi uri kuwedzera.Maererano nemushumo wePeople's Daily, China ine musika wevatengi wechikadzi we4.8 trillion yuan muna 2020. Nemamwe mazwi, vakadzi vekuChina vakadya 4.8 trillion yuan pagore.Semutungamiri wezvinhu zvinotengeswa mumusika wevakadzi, musika wemabhegi evakadzi unewo kudiwa kukuru kwemusika.

 

Zvinomwe ndiko kuwanda kwe e-commerce.Kutenga pamhepo kwakapa vakadzi nzira iri nani yekushandisa uye zvakare kwakaunza mikana yebudiriro yemabhegi evakadzi.Parizvino, huwandu hwevakadzi vanoshandisa Internet muChina hwasvika kupfuura 500 miriyoni, uye People's Daily yakataurawo kuti chikamu chevashandisi vechikadzi mu e-commerce yakamira chakakwira se70-80%, izvo zvinoratidza kuti vakadzi vane " simba rekutenga rakakwana”.

 

Data inoratidza kuti muna Ndira 2022, chiyero chinoshanda chevakadzi vanoshandisa nharembozha yeInternet chasvika 582 miriyoni, zvichikwira 2.3% gore negore, uye chikamu chetiweki yese chakakwira kusvika 49.3%.Avhareji yemwedzi yekushandisa nguva yevashandisi vechikadzi yakapfuura maawa 170;Kushandiswa kwepamhepo kunodarika 1000 yuan, kuverengera 69.4%.

Kunyanya, live nhepfenyuro e-commerce.Kubva 2018, indasitiri yekuChina yekutepfenyura e-commerce indasitiri yave kubuda kwemhepo.Muna 2019, kuyerera kwakasimba uye hupfumi hweKOL hwakadai saLi Jiaqi hunozosimudzira kukurumidza kusimudzira kweyekutepfenyura e-commerce.Muna 2020, mamiriro edenda akazvara kumwe kukwira mu "hupfumi hwedzimba" uye akakurudzira simba reiyo live nhepfenyuro e-commerce indasitiri.Chiyero chemusika chakawedzera ne121% zvichienzaniswa negore rapfuura, kusvika 961 bhiriyoni yuan.Zvinofungidzirwa kuti saizi yemusika wekuChina wekutepfenyura e-commerce musika uchasvika 1201.2 bhiriyoni yuan muna 2021, uye ichawedzera kuwedzera kusvika 1507.3 bhiriyoni yuan muna 2022.

Muna 2020, kutendeuka kweChina nhepfenyuro ye-e-commerce ichawedzera kubva pa26.8 bhiriyoni yuan muna 2017 kusvika 1288.1 bhiriyoni yuan, kuwedzera kwe4700%, nekukurumidza kusimudzira.Panosvika hafu yekutanga ya2021, kutendeuka kweChina nhepfenyuro e-commerce kuchasvika 1094.1 bhiriyoni yuan.

Panguva imwecheteyo, hupfumi hwevakadzi hwakakurudzirwa zvakasimba, uye simba rekushandisa revakadzi mumusika wevatengi rakaratidzawo.Inotungamirwa nesimba rakasimba rekushandisa revakadzi, iyo live nhepfenyuro e-commerce, seimwe yemaindasitiri matsva ekutengesa, yakabatsirawo.Zvinoenderana nedata, kubva muna Nyamavhuvhu 2021, vanopfuura 60% yevashandisi venhepfenyuro e-commerce vakadzi.Muchirevo chechinyorwa chino, vatengesi vemabhegi evakadzi vari kugara vachipinda munjanji.

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Nguva yekutumira: Zvita-08-2022