Mamiriro ebudiriro yeindasitiri yemabhegi epasi rose evakadzi

Mabhegi emadzimai, zita iri rinobva kurudzi rwemabhegi.Mabhegi ane misiyano yevakadzi uye akaganhurirwa kune aesthetics yevakadzi anounganidzwa achinzi mabhegi evakadzi.Mabhegi evakadzi ndechimwe chezvishandiso zvevakadzi.Zvinoenderana nechikamu chemumba, inowanzo kupatsanurwa kuita mabasa: zvikwama zvipfupi, wallet marefu, mabhegi ekuzora, mabhegi emanheru, mabhegi emaoko, mabhegi emafudzi, mabhegi, mabhegi enhume, mabhegi ekufambisa, mabhegi echipfuva uye mabhegi anoshanda.Kana zvinoenderana nezvakagadzirwa: dehwe, PU dehwe, canvas, donje uye zvichingodaro.Zvikamu zvekune dzimwe nyika ndezvekuti: WALLET wallet, COSMETIC BAG (cosmetic bag), HANDBAG (handbag), iyo yakakamurwa kuita TOTE (handbag), SHOULDERBAG (bhegi repafudzi), BUCKETBAG (bucket bag).
1. Mamiriro ebudiriro emusika wepasi rose weindasitiri yemabhegi evakadzi

Zvinoenderana ne "In-depth Research and Development Prospect Analysis Report on the Current Situation of China's Women's Bag Industry (2022-2029)" yakaburitswa neGuanyan Report Network, kubva muna 2021, saizi yemusika wepasi rose weindasitiri yemabhegi evakadzi ichasvika kuUS. $63.372 bhiriyoni.Kubva pamaonero edunhu, Asia ine vanhu vakawanda.Matunhu anomirirwa neveupfumi vari kusimukira akaita seChina vane chikamu chikuru chemusika wemabhegi emadzimai.Asia ndiyo zvakare musika mukuru wedunhu repasi rose wemabhegi evakadzi.Mukuwedzera, Europe neUnited States.Matunhu aya inzvimbo dzinoshandiswa pakushandisa zvigadzirwa zvemhando yepamusoro, uye mutengo wepamusoro wevatengi unoitisawo kuti matunhu aya ave misika huru yedunhu yemabhegi evakadzi, kunyanya musika wemabhegi evakadzi.
Chechipiri, chimiro chekusimudzira musika weindasitiri yemabhegi evakadzi ekuChina
1. Saizi yemusika
indasitiri yemachira yekunyika yangu yagara iri imwe yeakakosha maindasitiri emwenje munyika yangu.Indasitiri yekutakura zvinhu zvakare inotora chinzvimbo chakakosha muindasitiri yemachira.Mabhegi emadzimai anonyanya kuoneka nekuda kwemaitiro evatengi, chido chakasimba chekutsiva kushandiswa, uye kunyanya kushandiswa kusina kuoma, zvichiita kuti indasitiri Pave pasina kuonekwa kuderera.Muna 2021, saizi yemusika weindasitiri yemabhegi evakadzi epamba ingangoita 114.635 bhiriyoni yuan.
(1) Chibhegi chedehwe chevakadzi
Sechinhu chikuru chehombodo dzepamusoro dzevakadzi, ganda rinowanzoshandiswa mumabhegi emadzimai emhando dzinozivikanwa.Mumakore achangopfuura, nekukura kwesimba rekutenga revakadzi munyika yangu, saizi yemusika yemabhegi ematehwe evakadzi yakaramba ichikura, ichisvika 39.32 bhiriyoni yuan muna 2021.
2) Bag revakadzi rinosanganiswa
Nekuenderera mberi kwekushandiswa kwezvinhu zvakasiyana-siyana zvinosanganiswa, mhando dzemabhegi emadzimai echikadzi anogara achiwedzerwa, uye saizi yemusika weindasitiri yakawedzera zvishoma nezvishoma.Muna 2021, saizi yemusika ichasvika 75.315 bhiriyoni yuan.
2. Supply mamiriro
Kugovewa kweiyo indasitiri yekutakura mitoro cheni inoratidzwa mune yakakomba polarization mumusika.Chekutanga, maitiro emutoro wemba anowanzo akaderera-magumo, asina simba musimba remhando, uye akaderera mumareti ekumaka.Mutengo weyuniti kazhinji uri pasi pe500 yuan.Chechipiri, mhando dzemhiri kwemakungwa dzinogara mitsetse yezvigadzirwa zvepamusoro-soro, nemitengo yemayuniti kubva kuzviuru kusvika kumakumi ezviuru zveyuan, ine mareti epamusoro-soro.Kupwanya kwechigadzirwa kwave mukana wakanaka wekuvandudzwa kwemidziyo yepamba-inodhura mabhegi akadai seAihuashi uye 90Fen.Kutengeswa kwemukwende nemabhegi ane mutengo pa300-1000 yuan zvinopisa.
Kugadzirwa kwemukwende kweChina kwakatora chikamu chinodarika makumi manomwe kubva muzana chechikamu chenyika, uye kwave nechinzvimbo chikuru pasi rose.Semugadziri mukuru wepasi rose wekugadzira mikwende, China ine vagadziri vemikwende vanopfuura 20 000, vachigadzira chinenge chikamu chimwe muzvitatu chemikwende yenyika, uye chikamu chayo chemusika chakakura.Mumakore achangopfuura, nekukurumidza kukura kweindasitiri yekutakura mitoro, nhamba yemakambani ekutakura zvinhu muChina iri kuwedzerawo.Parizvino, vanonyanya kutariswa mumatunhu emahombekombe eGuangdong, Fujian, Zhejiang, Shandong, Shanghai, Jiangsu, uye matunhu ari mukati meHebei neHunan.Kuvandudzwa kweiyo nhanho kwafambisa chiyero chekutengesa cheindasitiri yekutakura mitoro yeChina.
Indasitiri yemidziyo yeChina ine cheni refu yemaindasitiri uye akawanda ekutenderera anongedzo.Kubuda kwe e-commerce kwakawedzera nzira dzekutengesa uye nekuvandudza bhizinesi modhi yemakambani emitoro.E-commerce inoderedza mutengo wekutengesa, vatengi vanogona kubata zvakananga zvigadzirwa zvitsva uye mhando nyowani, uye vanogona kukurumidza kutenga mabhegi emhando dzakasiyana, nepo makambani emitoro anogona kuitisa zvigadzirwa, kukwidziridzwa, uye kutengesa kuburikidza neInternet, kupfupisa kutenderera uye transaction link, kuvandudza. kunyatsoshanda.Nekukura kuri kuwedzera kwe e-commerce uye ane chekuita neplatform oparesheni modhi, mitengo yekushanda icharamba ichidzikira, uye e-commerce yeindasitiri yekutakura ndiyo ichave maitiro ese.
Pakati pavo, kuburitswa kwenhepfenyuro mhenyu kwave kwakanyanya mukurumbira mugore rapfuura.Huchokwadi hwayo, kupindirana kwechokwadi-nguva, uye kunzwa kwechinhambwe chakachengeteka pachiratidziro chasangana nekudiwa kwakasimba kwevatengi kwevanhu vasingakodzeri kufamba panguva yedenda, zvichiita kuti nhepfenyuro yehupenyu kuve bhiza rakasviba.Mafungiro aita traffic portal yakabatwa nemhando huru.Pasi pekuyerera kukuru kwemhepo, kune nzira dzakawanda dzekubatanidza maoko neane anchor ane mukurumbira, sabhuku kugumisa nhepfenyuro yehupenyu mumunhu, uye kugadzira kamuri yekutepfenyura mhenyu.Indasitiri yekutakura yakaedzawo kutepfenyura kwemvura.Pakati pavo, mabhegi emhando akadai saAihuashi neBremen akaita zvinoshamisa.Vakagadzira hukama hwakanaka hwekushandira pamwe naWeiya, Li Jiaqi, Lieerbao, Sydney uye dzimwe nhanho dzinotungamira dzeTaobao, uye vakawana mukurumbira wakanaka uye kutengesa.Pamusoro pezvo, Aihuashi yakamisawo makamuri ekutepfenyura epamhepo edhipatimendi reTao, Douyin nedzimwe nzira kuti dziwedzere kudyidzana nevashandisi, izvo zvave kuzivikanwa zvakanyanya nevateveri.
Indasitiri yekutakura zvinhu ine yakakosha brand athari.Zvigadzirwa zvemukati zveChina zvekutakura zvinhu zvakanangana pakati nepakati-yekupedzisira misika, ine isina simba brand pesvedzero uye yakaderera mayuniti mitengo.Mumamiriro ezvinhu ekusimudzira kushandiswa, vatengi vari kubhadhara zvakanyanya kumhando yechigadzirwa uye ruzivo rwemhando yemutoro, uye iyo yakasarudzika uye nehungwaru yepakati-kusvika-yepamusoro-yekupedzisira mitoro musika ine mukana mukuru wekusimudzira.
Sekureva kwehuwandu, muna 2019, kubuda kwemabhegi evakadzi epamba kwaive bhiriyoni 2.239.Muna 2020, indasitiri yakaramba ichikura, ichisvika 2.245 bhiriyoni.Muna 2021, mabhegi evakadzi akabuda angangoita 2.351 bhiriyoni, uye kukura kwacho kwakadzikira kupfuura makore apfuura.
3. Kuda mamiriro

Nekuvandudzwa kwehupenyu hwehupenyu uye shanduko yemafungiro evanhu, vakadzi vemazuva ano vane zvinodiwa zvepamusoro uye zvepamusoro zvekuzvifananidza, uye vakadzi vanozviratidza nenzira dzakasiyana-siyana.Mitoro yave chinhu chakakosha sembatya nezvizoro.Zvinoenderana nenhamba kubva kumadhipatimendi akakodzera, mumaguta ekutanga eEurope ane maindasitiri efashoni akasimukira, reshiyo yezvitoro zvembatya, zvitoro zveshangu, uye zvitoro zvemabhegi nemabhegi zvingangoita 2:1:1, uye maguta echipiri anowanzosvika 4:2 :1.Asi muChina, kunyangwe mumaguta ekutanga seBeijing, Shanghai, Guangzhou neShenzhen, chiyero chezvitoro zvembatya, zvitoro zveshangu, uye zvitoro zvemabhegi zvinongori 50:5:1 zvakanyanya.Kuenzanisa zviyero zviviri izvi zvakasiyana zvinoratidza musika wakakura wemusika wekutakura weChina.Mune ramangwana, musika uchawedzera huwandu nekanopfuura ka20, uye musika une mukana mukuru.
Muna 2019, kutengesa kuri pachena kwemabhegi evakadzi munyika yangu kwakasvika 963 miriyoni.Muna 2020, nekuda kwekukanganisa kwedenda idzva rekorona, kutengesa kuri pachena kwemabhegi evakadzi kunodzikira.Huwandu hwekutengesa hwepagore huchasvika 970 miriyoni, uye huchawedzera kusvika 1.032 bhiriyoni muna 2021.
4. Kuongorora kwekupa uye kudiwa kwechiyero
Kwenguva yakareba, nyika yangu yanga ichitengesa kunze kwenyika indasitiri yezvipfeko, uye musika wemabhegi evakadzi ndizvo zvimwewo.Mumusika wepamusha, kugadzirwa nekutengesa kwemusika wemabhegi evakadzi munyika yangu kwagara kuri pasi pe50%, uye huwandu hukuru hwekugadzira mabhegi evakadzi hunogayiwa kuburikidza nemisika yemhiri kwemakungwa.
5. Nzvimbo yemakwikwi

Indasitiri yemabhegi emabhegi evakadzi inogona kukamurwa kuita yakasarudzika, yepamusoro-soro, yepakati-renji uye yakawanda.Parizvino, kune mabhizimisi akawanda munyika yangu yose yezvemabhegi emaoko, mukana wekupinda muindasitiri ushoma, uye huwandu hwemabhizimisi madiki neari pakati nepakati muindasitiri iyi hwakati kurei, zvichikonzera kuparara kwakanyanya muvanhukadzi venyika yangu. handbag industry.Iyo yakasarudzika uye yepamusoro-yekupedzisira zvigadzirwa mitsetse yakagarwa zvakasimba nemhando dzekunze, uye musika wepakati-wekupedzisira ndeyeKune dzimwe nyika mhando dzinokwikwidza nemhando dzepamba dzinotungamira, uye musika mukuru unotongwa nemhando zhinji dzepamusha diki nepakati.

Nekuda kwemusika wakura weindasitiri yekugadzira mabhegi evakadzi uye mukana wakaderera wekupinda muindastiri, kune nhamba huru yemakambani emabhegi evakadzi munyika yangu, uye parizvino hapana kambani inotungamira ine mukana wekuzvimiririra.Mumakore achangopfuura, huwandu hwemari hwevagari vekuChina hwakawedzera.Mune ramangwana, pasi pemaitiro akajairwa eindastiri branding, iyo indasitiri musika wekutengesa unotarisirwa kuwedzera kuwedzera.

6. Kuisa pfungwa pamusika
Zvinoenderana nebudiriro yemumba, kukwikwidza mumusika webhegi revakadzi wenyika yangu kunotyisa, kunyanya pakati pemhando diki nepakati.Vanogona kungovimba nehondo dzemitengo kuti vawane musika., huwandu hwemusika hauna kukwirira, zvakanakira makambani anotungamira mumusika hazvisi pachena, uye misiyano yezvigadzirwa pakati pemhando dzakasiyana idiki.Muna 2021, iyo CR4 yemabhizinesi epamba ingangoita 16.75%, uye musika uri munzira iri pachena yemakwikwi.