Sei maChina makesi nemabhegi achitengeswa mhiri kwemakungwa?

Mutsetse wekugadzira urikumhanya uzere, uye vhoriyamu yemotokari yemidziyo yakawedzera zvakapetwa kaviri.MuZhejiang, Hebei nedzimwe nzvimbo muChina, mabhizinesi emitoro akaunza chiitiko chikuru makore matatu apfuura.

Kubva padenda iri, huwandu hwenyaya nemabhegi emunyika yedu kunze kwenyika hwadzikira zvakanyanya, asi kubva gore rino, indasitiri yemhiri kwemakungwa yenyaya dzemabhegi munyika yakawedzera zvakanyanya, uye inotarisirwa kutosvika pakakwirira.

Sei mabhegi eChinese achiputika mhiri kwemakungwa?Sekureva kweimwe data, mabhegi eChinese akaverengera angangoita makumi mana muzana emusika wepasi rose, achigadzira mukana wakakura wekugadzira.Panguva imwecheteyo, zvisinei, mumusika wepasi rose wepamusoro-soro, "vhoriyamu" yemutoro muChina haisati yakakwira.

Vemukati vakati masutukesi ekuChina ane mukurumbira mhiri kwemakungwa, izvo zvakakonzerwa nenhevedzano yezvinhu zvakaita seyakabatanidzwa mabhenefiti eindasitiri yemasutukesi yeChina.Zvechokwadi, mamiriro emusika ari kuchinja nguva dzose, kusanganisira denda, kusawirirana kwenharaunda, kupesana kwekutengeserana nezvimwe zvinhu, izvo zvakakodzerawo kunyatsotariswa.

Odha dzemhiri kwemakungwa dzakakwira zvakanyanya

Hebei Gaobeidian Pengjie Leather Co., Ltd. ikambani inogadzira nekutengesa mabhegi epakati nepamusoro-soro.Iyo kambani iri muBaigou New City, Hebei Province.Huwandu hwayo hwepagore kunze kwenyika makumi emamiriyoni eyuan, inoverengera hafu yehuwandu hwebhizinesi.

Wang Jinlong, sachigaro wekambani iyi, akaudza China Newsweek kuti kubva gore rino, mirairo yayo yekutengeserana kune dzimwe nyika yakawedzera.Zvinoenderana nefungidziro dzekuchengetedza, bhizinesi rekutengesa kunze kwenyika rawedzera neanopfuura 30% zvichienzaniswa negore rapfuura.

Hebei Baigou Guta Idzva ndeimwe yemabhesi akakosha eindasitiri yekutakura zvinhu muChina.Nhamba dzinoratidza kuti mumwedzi misere yekutanga yegore rino, huwandu hwenyaya, mabhegi uye midziyo yakafanana yakatumirwa kubva kuHebei yaive 1.78 bhiriyoni yuan, yakakwira 38% gore negore.

MuPinghu, Zhejiang, imwe nzvimbo yakakosha yekugadzira mikwende, munhu wemuno akati mirairo yekutengeserana kunze kwenyika yakachengetedza kukura kweinopfuura 50% gore rino, uye huwandu hwekutakura zvinhu kunze kwenyika mumwedzi misere yekutanga yegore rino hwakawedzera. 60% gore negore.

Nhamba dzinoratidza kuti kubva muna Ndira kusvika Nyamavhuvhu, kutengeswa kweZhejiang kwenyaya, mabhegi uye midziyo yakafanana yakasvika 30.38 bhiriyoni yuan, zvichikwira 59% gore negore kubva pa19.07 bhiriyoni yuan gore rapfuura.

Hebei Baigou naZhejiang Pinghu zvigadziko zvekugadzira zveindasitiri yekutakura zvinhu muChina.Mumakore achangopfuura, nekukura kuri kudiwa kwemukwende, nhamba yemabhizinesi ekutakura zvinhu muChina iri kuwedzerawo, uye kugadzira mikwende kunosanganisira matunhu akawanda.Semuenzaniso, Shandong, Jiangsu naHunan vave mabhesi ekugadzira mitoro muChina.

Mune aya mabhesi eindasitiri ari kusimukira, mamiriro emukwende anoenda kugungwa anofadzawo zvikuru.Tora Hunan semuenzaniso.Mumwedzi misere yekutanga yegore rino, kutengeswa kweHunan kwemabhegi nemidziyo yakafanana yakasvika 11,8 bhiriyoni yeyuan, ichikwira 40,3% gore negore;Pakati pavo, kukosha kwekutengesa kunze kwemabhegi ematehwe uye midziyo yakafanana yakasvika 6.44 bhiriyoni yuan, kusvika 75% gore negore.

Jiang Xiaoxiao, director weCIC Insight Consulting, akaudza China Newsweek kuti kubuda kwemakesi nemabhegi mumabhesi echinyakare akadai seBaigou muHebei, Pinghu muZhejiang, Shiling muGuangdong uye mabhesi mashanu ari kusimukira akaita seHunan akaverengera makumi masere muzana muzana. huwandu hwenyika, uye maodha ekutengeserana ekunze munzvimbo idzi dzakakosha dzekugadzira akawedzera, zvichiratidza kuti kutengeswa kunze kwenyika kwemakesi nemabhegi muChina kwaratidza maitiro ekupora.

Zvinoenderana nedata rakaburitswa neGeneral Administration of Customs nguva pfupi yadarika, muna Nyamavhuvhu gore rino, kukosha kwekutengesa kunze kwemakesi, mabhegi uye midziyo yakafanana muChina yakawedzera ne23.97% gore negore.Mumwedzi misere yekutanga, China yakaunganidzwa vhoriyamu yemabhegi nemidziyo yakafanana yaive matani miriyoni 1.972, zvichikwira 30.6% gore negore;Mari yakaunganidzwa kunze kwenyika yaive 22.78 bhiriyoni US madhora, kumusoro 34% gore pagore.

Iyo data inoratidza kuti mumwedzi misere yekutanga yegore ra2019, iyo yakawedzera vhoriyamu yemabhegi uye midziyo yakafanana muChina yaive 2.057 miriyoni matani, uye iyo yakawedzera mari kunze kwenyika yaive 17.69 bhiriyoni emadhora ekuAmerica.Huwandu hwemabhegi kunze kwenyika mumwedzi misere yekutanga yegore rino hwakapfuura huwandu panguva imwechete ya2019.

Li Wenfeng, mutevedzeri wemutungamiri weChina Chamber of Commerce for the Import and Export of Light Industry Crafts, akaudza China Newsweek kuti musika wemitoro wakadzikira zvakanyanya muna 2020 nekuda kwekubuda kwechirwere.Kubva muhafu yechipiri ya2021, musika wapora.Mwedzi misere yekutanga yegore rino yakawedzera zvakanyanya kana zvichienzaniswa negore rapfuura.Gore rino, kutakura mikwende yeChina kunotarisirwa kusvika pakakwirira.

Kuita kwemamwe makambani akanyorwa kuri kuwedzerawo.Nhoroondo yezvemari yeAmerican luggage brand New Beauty muhafu yekutanga yegore rino yakaratidza kuti kutengesa kwekambani kwaiva mabhiriyoni 1.27 emadhora emadhora, gore negore kuwedzera kwe58,9% kana ichienzaniswa ne2021. Muhafu yekutanga ye2022, Karun, kambani yepamba yakanyorwa mikwende, yaive nemari yekushandisa ye1.319 bhiriyoni yuan, yakakwira 33.26% gore pagore.

Zvakanakisa zvekubudirira

Jiang Xiaoxiao akati chikonzero chakakosha chekudzoreredzwa kwemukwende kudzoreredza kwehupfumi hwemhiri kwemakungwa uye kudiwa.

Parizvino, nyika zhinji dzeEurope neAmerica dzakaburitsa zvirambidzo pakushanya nekutengeserana.Nekuwedzera kwemabasa ekunze akadai sekushanya, kune kudiwa kwakawanda kwemikwende yakaita semabhokisi etrolley.

Zhejiang Pinghu Ginza Luggage Co., Ltd. inyanzvi yekugadzira trolley kesi.Zvinonzi kubvira gore rino, bhizinesi rekambani yetrolley raputika, uye maodha akarongerwa gore rinouya.Pamusoro pezvo, kutengeswa kwekesi dzetrolley dzakagadzirwa naHebei Gaobeidian Pengjie Leather Co., Ltd.

Iyo data yerepoti yezvemari yeNew Beauty inoratidza kuti zvichienzaniswa neAsia, kushanda kwekambani muEurope neUnited States kwakawedzera zvakanyanya.Pakati pavo, mambure ekutengesa kweNorth America, Europe neLatin America muhafu yekutanga ye2022 yakawedzera ne51.4%, 159.5% uye 151.1% gore negore zvichiteerana, nepo iyo yeAsia muhafu yekutanga ye2022 yakawedzera ne34%.

Wang Jinlong akati mumamiriro ezvinhu akadaro, kuchinja kwekuchinja kubva gore rino, kunyanya kukoshesa kwedhora reAmerica, kwakasimbisa simba rayo rekutenga uye kuwedzera kudiwa.

Mukutanga kwaNdira gore rino, mutengo wekuchinja kwedhora rekuAmerica uchipikisana neRMB waive 6.38, ukuwo kubva muna Gumiguru 18, dhora rekuAmerica richipesana neRMB raive 7.2, nekukosheswa kwedhora rekuAmerica richidarika gumi. %.

Pamusoro pezvo, nekuda kwekuwedzera kwemitengo yevashandi, zvigadzirwa, mutengo wekutakura, nezvimwe, avhareji yemutengo wemabhegi uye masutukesi yakawedzera zvakanyanya, izvo zvakawedzerawo kukura kwekutengesera kunze kune imwe nhanho.Iyo data inoratidza kuti mutengo wemabhegi uye midziyo yakafanana mumwedzi misere yekutanga ye2019 iUS $ 8599/ton, uye ichakwira kusvika kuUS $ 11552/ton mumwedzi misere yekutanga ye2022, neavhareji yekuwedzera ye34%.

Zhang Yi, CEO uye muongorori mukuru we iMedia Consulting, akaudza China Newsweek kuti, zvakanyanya, kutengeswa kwekunze kwemabhegi eChinese nemasutukesi kuchiri nekuda kwekukosha kwavo kuita zvakanaka.

Vakataura kuti mushure memakore makumi matatu kusvika makumi mana ebudiriro, indasitiri yezvekutakura mikwende yeChina yakarima cheni yakazara yemaindasitiri pahwaro hwekugadzirisa nezvinhu zvinopihwa, zvinosanganisira midziyo inotsigira, matarenda, mbishi uye kugona kugadzira.Iyo ine yakanaka maindasitiri hwaro, simba rakanakisa, ruzivo rwakapfuma uye simba rekugadzira rakasimba.Kutenda kuChina kusimba kwekugadzira mikwende uye kugona kugadzira, mikwende yeChinese yakahwina mukurumbira wakanaka kwazvo mumisika yemhiri kwemakungwa;Kubva pamhedzisiro yekutarisa, vatengi vekunze vanogutsikana zvakanyanya nemhando yemabhegi eChinese uye masutukesi.Panguva imwecheteyo, mabhegi eChinese uye masutukesi ane zvakanakira zvakakwana mumutengo, chiri zvakare chinhu chikuru icho vatengi vekunze vanokoshesa zvakanyanya.

Kune rimwe divi, mune mamwe matunhu, mutengo wepakati wepasuru imwe chete uri pasi pe20 yuan.

Kune rimwe divi, iyo yemhando yemhando yemutoro muChina iri kuramba ichivandudza.Wang Jinlong akaudza China Newsweek kuti pamusika wanhasi wemhiri kwemakungwa, makwikwi anotyisa, uye vatengi vemhiri kwemakungwa vane zvinodiwa zvakanyanya zvemhando yepamusoro.Kana iyo mhando yechigadzirwa ikasavandudzwa, haizomira zvachose, uye kuita kunongowedzera kuipa.

Li Wenfeng akataura kuti masutukesi nemabhegi eChina zvakakurumbira mhiri kwemakungwa, zvinova mhedzisiro yenhevedzano yezvinhu senge zvakabatanidzwa zvakanakira masutukesi eChina nemabhegi indasitiri.Ehe, mamiriro emusika anogara achichinja, kusanganisira denda, kukakavara kwedunhu, kukakavara kwekutengeserana uye zvimwe zvinhu, izvo zvakakodzerawo kunyatsotariswa.

Weak brand weaknesses dzinoda kusimbiswa

Parizvino, China yave mugadziri mukuru wepasi rose wekutakura mikwende.Sekureva kweCIC Insight Consulting, mabhegi eChinese akaverengera angangoita makumi mana muzana echikamu chemusika wepasi rose.Nekudaro, kune rimwe divi, vagadziri vemikwende veChina vanonyanya kutarisa paOEM.Parizvino, kune akawanda mabhizinesi muindastiri, uye indasitiri yekutarisa yakaderera;Kune rimwe divi, kubva kudivi rechiratidzo, musika wemumba uye wepasirese wemikwende uchiri kutungamirwa nemhando dzepasirese.

CIC Insight Consulting uye Monitoring inoratidza kuti, kubva pamaonero ekunze kwechigadzirwa chimiro, mikwende yekuChina yekutumira kunze ichiri kutungamirwa nemhando huru yepasirese yeOEM yepakati uye yepamusoro-yekupedzisira zvigadzirwa.Mumusika wepamba, kukwikwidzana kwezvikwata zvekutakura kunoratidzwa nezvikamu zvakasiyana zvemitengo.Pakati nepakati pemitengo yezvikamu, mhando dzemumba dzinotonga, nepo pakati nepakati pemitengo yezvikamu, mhando dzekunze dzinoda kutonga.

Kubva muhafu yekutanga yegore rino, kukura kwekuita kweAmerican luggage Enterprise Xinxiu, iyo ine akawanda ane mukurumbira mabhureki akadai seXinxiu naMeilv, yaive yakakwira zvakanyanya kupfuura yeKarun.

Mumakore achangopfuura, mabhizinesi emitoro epamba, akadai seGinza Luggage naKairun, akatangawo mabhii avo, asi parizvino, kukwikwidza kwavo kuchiri kukwana.

Tora Karun Co., Ltd. semuenzaniso.Muhafu yekutanga ya2022, mari yekushandisa yekambani yaive 1.319 bhiriyoni yuan, gore-pa-gore kuwedzera kwe33.26%.Iyo kambani ine marudzi maviri emabhizinesi: OEM uye yakavanzika brand.Kukura kwekuita kwayo kunonyanya kukonzerwa nekuwedzera kukuru kwemari kubva kumirairo yeOEM.

Pakati pavo, bhizinesi reOEM reKarun Co., Ltd. ndiro R&D uye kugadzirwa kwemabhegi emhando dzine mukurumbira seNike, Decathlon, Dell, PUMA, nezvimwewo, ine mari ye1.068 bhiriyoni yeyuan, yakakwira 66.80% gore negore. .Nekudaro, nekuda kwekusasimba kwekuda, mari yebhizinesi remhando yakazvimirira yakadzikira ne28.2% kusvika 240 miriyoni yuan, izvo zvakazodzikisira kuita kwekambani.

Zhang Yi akataura kuti simba remukwende muChina harina kusimba, rinova iro dambudziko rinofanirwa kugadziriswa neindasitiri yekutakura.Zvinokurumidza kusimbisa kuvaka kwechiratidzo uye kuwedzera shanduko yemaitiro ekushambadzira.

Li Wenfeng anotenda kuti kuita kuti mhando yemidziyo yeChina ive yakakura uye yakasimba, isu tichiri kuda kuita nhamburiko muzvikamu zvitatu: chekutanga, maererano nemhando yechigadzirwa, tinofanira kugara tichiedza kuvandudza nekuvandudza kunaka kwechigadzirwa;Chechipiri ndechekuvandudza kusimudzira uye dhizaini simba, kunyanya kana tichienda kumusika wemhiri kwemakungwa, isu tinofanirwa kufunga nezve tsika, tsika uye zvimwe zvinhu zvevatengi vekunze, kuitira kugadzira zvigadzirwa zvinoyevedza, senge pamwe chete kugadzira uye kugadzira zvigadzirwa nemhiri kwemakungwa. designers;Chechitatu, simbisa kuvakwa kwechiteshi uye kuvandudza kugona kushanda mhiri kwemakungwa.

Kune mabhizinesi edu emitoro, hapana chekuchinja parizvino.

Jiang Xiaoxiao akati kubva pakuona kwemusika wepamba, sezvo vatengi vechidiki vachinyanya kutarisisa fashoni yemhando, vasingachateveri zvemhando dzepasi rose, uye panguva imwecheteyo, kubvuma kwavo zvigadzirwa zveChina-Chic uye mabhureki evagadziri vepamba kwawedzera zvakanyanya. shanduko iyi mumafambiro ekushandisa mukana wakanaka wekusimudzira, uye mabhureki emutoro emuno anoda kusimbisa kubata kwavo.

Li Wenfeng anotenda kuti, kune mabhizinesi edu emitoro, kune rumwe rutivi, tinoda kusimbisa kuvakwa kwehunyanzvi hwedhijitari, kusanganisira kuvandudzwa kwedhijitari uye dhizaini, kugadzirwa kwakangwara uye zvimwe zvinhu zvekuwedzera mari;Nekune rimwe divi, isu tinofanirwa kukurumidzira kumhanya kwegirinhi yakaderera-kabhoni tekinoroji, sekushandisa tekinoroji yekugadzira yakasvibirira kuvandudza maitiro ekugadzira, kutanga nekutenga zvinhu mbishi, uye kuwedzera kushandiswa kwezvinhu zvakasvibirira zvekuchengetedza nharaunda.

“Mabhizinesi haakwanise kutora mari iyi semutoro.Kusiyana neizvi, iwo ese mikana yekusimuka kweChinese mikwende brand, asi kuvaka brand harisi basa rezuva, uye rinoda kuunganidzwa nekufamba kwenguva, "Li Wenfeng akadaro.